libra
Fully Digital insurance experience
Services Scope
Design language creation, UX/UI, Design system
Projects Scope
Commercial website, Privet area, Insurance purchase processes
Description
Morningstar played a pivotal role in architecting a robust design system that encompassed Design language, UX/UI, iconography, and a distinct design language for the “Libra” project.
This foundational work served as the driving force behind the launch of Israel’s inaugural all-digital insurance platform, which successfully redefined industry standards for insurance sales methodologies.
our part of the project
Revolutionizing the Israeli Insurance Landscape:Our Game-Changing Role in Libra's Success
Our contribution to the Libra project was pivotal. We were responsible for crafting the entire UX/UI for a groundbreaking insurance company that proudly positioned itself as the very first digital insurance provider in Israel. Our innovative approach set a new industry standard, and it didn’t take long for other insurance companies in Israel to take notice and emulate our methods. In fact, our work played a significant role in transforming an industry that had remained relatively stagnant for 15 years, ultimately establishing Libra as a trailblazer within this narrow sector.
The Challenge
The main challenge & goal:Creating a new, Fully digital way to buy insurance
Atomic design system
Efficiency at Every Step:Atomic Design system for Smarter Insurance
When we imagine an insurance service we expect it to look, feel, and “talk” the same way no matter what service or purchase we need. That’s exactly why an Atomic design system is the design system an insurance company will need to create a flawless experience for a returning user. By breaking down the experience to Atoms every single part of it is questioned to get the best result.
By using an Atomic design system we’ve narrowed down Development time and cost by 28% and gave Libra’s teams the ability to create different digital needs on their on.
